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STRICTER RULES ON PRICE REDUCTIONS

13 November 2019

On Friday, November 8, 2019, a directive was adopted supplementing Directive 98/6 / EC on consumer protection, through which traders will be obliged to provide consumers with additional information regarding the price reductions practiced.

The amendments made to the Directive 98/6 / EC impose on traders the obligation to show the lowest price previously, practiced for a period of at least 30 days before applying the reduction. Likewise, in the case of reductions that increase gradually, the price that will have to be displayed is the one before the first reduction is applied.

By adopting the new directive, consumers are being offered greater protection against false reductions by traders. Thus, consumers will know the concrete price reduction applied by the trader, and the latter will not be able to increase the price before applying a certain reduction on it, so that in fact no concrete price reduction of the product takes place.

However, for a directive to enter into force at national level, each Member State must transpose its provisions into a national law, so that the application of the provisions of this European normative act will be applicable only after they have been transposed into national law.